Meet the dreamers-turned-leaders
We are a team of multi-disciplinary Subject Matter Experts who are constantly learning and growing, so you can be sure that our expertise is never static, and that content comes from well-rounded experiences and ideas.
Atty. Darlene Berberabe
Former PAG-IBIG CEO and Asia CEO Awardee
Finance, Government, Leadership & Operations
Lelen is a summa cum laude graduate of Philosophy from the University of the Philippines (UP) and class valedictorian of the College of Social Sciences and Philosophy in 1989. She was the first female Philosophy instructor in the same school where she taught for 10 years, and has a Masters in Philosophy. She studied law from UP college of law where she graduated salutatorian of her class in 1999. She was an associate lawyer in Baker McKenzie Manila, Philippines with specialisation on labor law.
Post law firm, she joined Procter & Gamble Philippines where she was a Senior Counsel and member of the Leadership Team. In 2010, she was appointed by the President of the Republic of the Philippines as the CEO of Pag-IBIG Fund, a government financial institution with 480B Php (US$9.6B) in total assets, that handled the Filipino workers savings program, and implemented the government's housing program. Among the achievements of the Pag-IBIG Fund under her leadership, are doubling the membership from 8M to 16M, reduced the interest rates from as high of 11.5% to 5.5%, tripled the branches from 38 to 119, attained the highest loan takeout at 57.3Billion (US$1.14B) Pesos coupled with the highest performing loans ratio of 93.49% (net of impairment loss), and obtained an ISO 9001:2008 certification in record time.
Lelen has experience in both the private and public sector, as an academic, a lawyer, and a chief executive officer. She has been recognised as an Outstanding CEO in Asia by the ADFIAP, Outstanding CEO in the public sector by Asia CEO, one of the Ten Outstanding Women in Nation Service in 2013, and one of the 100 Most Influential Filipino Women in 2014.
Albet R. Buddahim, CPM
Co-founder and CEO of Katapult Digital
Digital Marketing, e-Commerce, Leadership
Albet Buddahim is best described as a “working student” with an avid passion for learning, no matter how long the work days are. He started his humble journey as a night-shift call-center agent while taking up his studies in the UP Diliman the morning after.
With an impressive seventeen years of work experience under his belt, Albet has led digital, marketing, sales, and E-Commerce teams from a wide range of prestigious Client-side brands namely; as the Chief Marketing Officer of L’OREAL Philippines, the Head of Digital & Business Transformation in AVON Philippines, the Digital Business Platform Leader & Digital Marketing Manager of Proctor & Gamble Asia. On the other side of the spectrum, his Agency saw him as the Chief Digital Officer of IPG Mediabrands Philippines and the Digital Director of ZenithOptimedia Philippines. Meanwhile, in digital publishing, he served as the Head of Sales & Marketing Solutions at yehey.com.
His accomplishments in growing the L’OREAL Philippines brand as Chief Marketing Officer garnered him recognition as the Digital Marketer of the Year from CMO Asia Organization in 2018. The year prior, he became the first ever winner of Mansmith & Fielders’ Young Market Master Awards for Digital Business Building, celebrating his role in IPG Mediabrands.
Besides his role as Katapult Digital’s peppy CEO, he is also happily married to his former P&G Asia officemate, Diane Bangit-Buddahim. Albet and Diane are blessed with son, five-year old Baron and three-year old Cyrene.
BrainFit Philippines & QMD Wellness, Owner
Entreprenuer, Digital Marketer
Quennie is a graduate of De La Salle University with a Bachelor of Computer Science with Specialization in Information Technology. She was active in the La Salle Computer Society where she was President and the Student Council where she was elected College President of the College of Computer Studies. She was awarded with a Student Leadership Award upon graduation.
Quennie started her corporate career with Procter & Gamble as Systems Analyst in the Information Technology department as part of SAP implementation and support team. Later on, she moved on to work on a B2B e-commerce portal for customers.
After 5 year, she transferred to the marketing department looking after Pampers and Whisper for the Philippines. She was assigned in Singapore and led the relaunch in the late 2000s which made Pampers the #1 diapers brand in the Philippines.
While in Singapore, she was recruited into Abbott Nutrition as a Global Innovation Manager where she led the qualification of a 5 year innovation pipeline for 2 major brands including the design of mid-tier formulation across 9 markets. In 2013, she was made Head of Pedriatic Marketing in the Philippines where she gained experience in ethical marketing, led a medical sales team for pediatric nutrition and consumer marketing. She was able to identify and execute a multi-million dollar margin improvement for her brands which garnered the Global President’s Award.
She joined SM Retail as VP Marketing for the SM Store where looked after Digital Marketing, Visual Merchandising, Creatives, Media buying teams. At SM, she also sought and implemented several successful partnerships with brands to drive revenue growth and increase store traffic.
She now runs QMD Wellness, a nationwide one stop beauty supply distribution and wholesale company whose specialty is on salon equipments, appliances, consummables, and accessories.
Francis Uy, PMP, TOGAF 9
Sinag Solutions, Founder & CEO
Serial Entrepreneur, Start-up Coach & Investor
IT, Marketing, Technology, Enterprise Architect
Francis Uy graduated cum laude from the University of the Philippines with a BS in Computer Science. He then joined Accenture where he was responsible for systems development of the Philippine Internal Revenue and Iridium Billing systems.
Shortly after, he moved to Procter & Gamble where he stayed for more than a decade, leading process and technology innovations on ITIL Problem Management, SAP Archiving, Mobile Marketing, CRM, and Consumer Database Systems. In his last role, Francis developed the Global eCommerce architecture and system which delivers $3B in Sales for P&G today.
Francis is the first certified Enterprise Architect (TOGAF9) in the Philippines has since founded several technology companies (areas from CRM, iOT, Consulting).
Outside of his usual work, Francis organizes and speaks for the Open Group Regional Events and is an adviser to the Supreme Court of the Philippines on IT and Process matters.